Friday, Feb. 18 designated as 'Pink Zone' game

By Doug Fitzgerald published February 14, 2011

Friday, February 18 has been designated as the University of Colorado at Colorado Springs' annual 'Pink Zone' game. Fans are encouraged to wear pink for that evening's women's basketball game against the Chadron State Eagles as UCCS partners with the Women's Basketball Coaches Association to raise breast cancer awareness.

'Pink Zone' promotional items will be handed out and UCCS students will be collecting donations for breast cancer research and education.

The WBCA began the WBCA Pink Zone®, formerly known as "Think Pink", in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. Kay Yow, former North Carolina State University head women's basketball coach, served as the catalyst for the initiative after her third reoccurrence of breast cancer in 2006.

In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research. The 2009 campaign raised over $1.3 million, reached over 912,000 fans, unified more than 1,600 participating teams and organizations, and saw 56+ schools break attendance records at their event. In 2010, over 1,800 participants came together to surpass $1,045,000 in donations and reached more than 922,000 fans across the nation.

Over 22 schools broke attendance records through their participation. Overall, the WBCA Pink Zone has raised nearly $3.3 Million, has reached almost 2.7 Million fans, and has unified over 4,700 participants in only four years. The WBCA's charity of choice is the Kay Yow Cancer Fund, in partnership with the WBCA and The V Foundation.

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